Saturday, January 25, 2020

Equality diversity and rights

Equality diversity and rights Equality diversity and rights I have done my presentation on equality diversity and rights I have chosen to do my presentation on a care home setting. I will be looking at the different aspects of care that is available at the care home and the possible barriers of care that may or may not be over come. I will also be looking at acts that are in place to protect the service user against abuse. I will also look closely at the safety measures they have in place to care for the service user and make sure that the service user is happy and is being cared for according to the care value base. There are 3 ways that people can refer to care these are: self referral when the patient itself brings their selfs forward for care third party referrals this is when friends or family one someone else brings the patient forward to care as they may this he or she may be incapable of looking after their selves. There will be an assessment of the patient to see whether they are in need of help with the care of their selves. If they dont want to go into care then things to consider will be their human rights (1998) and also other peoples human rights, so they have to either be a danger to their selves or the public (PUBLIC SAFETY ACT, 2002) Professional referral- when a doctor or someone who is an expert in the line of work refers patients in to care for a variety of reasons, i.e. Dementia. Practice should be regulated by the ethics in patient referrals act of 1989. Effective communication this is important in making sure the service user is happy also taking in to account their opinions and letting them express their selves by verbal and non verbal communication, also to make sure that someone is there to listen to the service users issues. There might be some service users who might not feel comfortable talking so maybe there could   suggestion boxes around the care home and also meeting with the service users every few weeks to see whether they are satisfied and to see if they have any thoughts about how to improve the care home, There could also be activities going on such as bingo and trips and events out for the service users. This would keep them occupied and meet their social needs; and also have a chance to communicate with the carers. There could also be a notice board with notices that allow news and up coming events to be known to the residences that may not be in a sociable mood that week this allows them to get involved in the a ctivities that are going on, this stops them from being socially excluded. Diversity (race, belief) and also equality Rights to individuality- everyone should have the right to express themselves in the way that they want to. Everyone should have the right to express their selves at the care home by maybe doing different activities that could take place each day such as bingo or arts and crafts this would give the service user the freedom to choose what they wanted to do .I think decision making should be left to the service user this should be down to what they eat what they ware their independence should be maintained unless it is no other way services user should also have the right to practice their religion without prejudice Effects of discrimination (this can be a bad opinion or feeling formed in advance without any real reason thought, in the care home by a carer and it that can lead to unfair discrimination of a person making a difference in which way a person is treated) which can lead to abuse towards the client (This may affect the client badly by them being socially excluded from the group as they feel low on their self-esteem. This will just lead to oppression of the client. Acts that protect the service user Legalisation comes about by media, pressure groups and MPs bringing up an idea like equality in care homes. Then people recognize that this becomes an issue of equal opportunity. The assembly discusses this and then the government research and write a report on this matter. Then the civil services make a suggestion such as: passing an act to protect people who are of different ethnicities. The government produces a green paper, which people have access to, they debate about the matter, the civil services passes on findings of the debate to the government who then produce a white paper which then creates further debates about the matter, the house of parliament debates proposals the proposals get the royal asset which then finally leads to legalisation of the matter. The sources of equality in law are the British courts, British parliaments European Union and the European courts. The British court passes case law and the British parliament passes acts of parliament. The European Union passes directives ad regulations and the European courts passes case laws. These are all then become into one equality law. These laws are the put into care settings by charters organisational policies and codes of practice There are 3 different European laws affecting individuals these are: Regulations this is the strongest law out of the three and must be carried out by all the members of the state straight away. Directives applied by members of the state to make their laws related to all the other members of the state. There are laws such as the race relations act 1976; this was amended in the year 2003 this protects the clients against unjust treatments due to their racial ethnicity. The act defines discrimination as less favourable treatment according to racial ground .This plans to promote racial individuality as a positive thing. Section 3 on the 2006 act summarises: peoples ability to achieve their potential is not stopped by prejudice or discrimination; there is respect for and protection of each individuals human rights; there is respect for the dignity and worth of every individual; every individual has an equal opportunity to participate in society; and There is mutual respect between groups based on understanding and valuing diversity and on shared respect for equality and human rights. There are also bodies such as the;Equality and Human Rights Commission who was established under the 2006 equality act. Empowerment residents have the choice to do what they want when they want they are given a choice of when to be woken up in the morning and what time they want to have breakfast and to be given a choice on what they want to eat also they should be able to have snacks at anytime throughout the day Care value base- this is a mixture of: Promoting anti discriminatory practice Maintaining confidentiality ofinformation Promoting and supporting individuals personal beliefs and identities Promoting effective communication and relationships Providing individuals care Empowerment The care value base came around 1992; and it can apply to any age group that is in a care environment. Bibliography Armstrong F and Barton L (1999) Disability Human Rights and Education Open University Press Bagilhole B (1997) Equal Opportunities and Social Policy Addison Wesley Longman Limited Moonie M (2004) Diversity and Rights in Care Heinemann Educational Publishers Shakespeare T (2006) Disability Rights and Wrongs Routledge

Friday, January 17, 2020

Bipolar Disorder in Islam Essay

If your pancreas couldn’t produce insulin, you wouldn’t have much trouble accepting the deficiency and then taking the necessary meds or treatment. Well, think of your brain in the same way. Right now your mind is not in balance. It is missing certain chemicals that control your mood. And you are simply taking meds to fix the balance of chemicals. Blame no one for the Bipolar. It’s not your fault that you got sick. As Randy Pausch says, â€Å"We cannot change the cards we are dealt, just how we play the hand.† You are simply being tested with this illness. Some people have high cholesterol, some have diabetes and some have a missing leg. It’s all a test from Allah. And no one is spared from it. This test is here to bring out the best in us. Accept Bipolar as one of your tests from Allah. This will distance you from the disorder and make you see it for what really is: an illness. Once you separate yourself from the illness, you will start to detach yourself from the illness. . Being sent to the hospital doesn’t mean no one cares for you; it doesn’t mean you have failed. A hospitalization can often be the best thing during a severe mania episode. , look at the hyper sexuality objectively. See it as part of the disorder and not as your personality. Look for the good in it. As one Prophet passed the donkey’s carcass, all his companions commented on its ugliness. But he praised it for its white teeth. During depression, your   brain is low on the hormone that makes you feel good. That is why you are feeling down. It has nothing to do with what kind of a Muslim you are and how much you pray or don’t pray You must see depression as a disease, with a biological cause that can be treated and not a character flaw. That is 80% of your work: distancing yourself from the depression. Then you can love yourself for who you are and work on treating the depression. 1) Pray on time. 2) Take meds on time. 3) Sleep, exercise and eat healthy. Meds do 20% of the work and exercise is a big part of the other 80%. It’s not all about losing pounds. Jogging or swimming or lifting weights keeps you sane. So don’t follow a workout routine that makes you go insane. Yes Allah will run to you but you have to walk to Him first. Your family, doctors and the meds can only do so much. The rest is in your hands. I will leave you with one question: How will your Bipolar bring you closer to Allah?

Thursday, January 9, 2020

Essay on Modern Linguistic Problems

New times bring with themselves new challenges, even for old sciences – and linguistics is not an exception from this rule. Some come from new technological advances, some from the changes in geopolitical situations, still others are the results of applying the synergetic approach to different problems, allowing a completely new point of view on an age-old subject. In a sense, linguistics is especially prone to this particular approach, because language is what all human beings have in common, and every human being still has to resort to language in all their areas of activity. One example of such an approach is a whole and relatively new discipline in the body of academic learning, called ecolinguistics. At a glance, such a combination may strike one as weird and even ridiculous – after all, it is hard to imagine spheres of learning that would be farther from each other than sciences dealing with language and environment respectively. And yet, such connections were found, and the fact that ecolinguistics exists today as a discipline emphasizes the holistic nature of modern science – no aspect of this world can be said to exist in isolation. Everything is connected to something else, and we can gain additional insights from studying it from points of view that are not normally associated with the subject. As a result, we have ecolinguistics – a discipline that is based on the assumption that language exists in close connection not only with cultural, sociological and economical, but ecological factors as well. And vice versa – discourses existing in particular language may have strong impact on the psychology of people using it and, consequently, on the ecological situation of environments they live in. Despite having appeared as a separate movement within linguistic science only as recently as in 1990, ecolinguistics has made considerable progress. However, it still has a vast field of work ahead of it, for so far the attention of the discipline has been mostly concentrated on the influence not of entire languages, but their isolated discourses on ecology – the so-called eco-critical discourse analysis. It is mostly concerned with linguistic analysis of texts on ecology, environment and environmentalism to discover underlying assumptions and messages that may not be evident from simple reading of the texts – in broader meaning, this movement studies all discourses that have or can potentially have any influence on ecology. Linguistic ecology, on the contrary, studies languages from the ecological standpoint, believing that there are important analogies between the environment languages exist in and the environment in a more traditional sense of the word. Separate languages are treated as something akin to biological species, and the influence of humankind is perceived as either positive or negative for their well-being. As a whole, ecolinguistics of today is still a fairly young science, with a long road ahead of it – before it can really make an impact it has to define more clearly its area of jurisdiction; still, it is fascinating to see the birth of a new science at the confluence of two older ones.

Wednesday, January 1, 2020

Why Software Systems Fail Essay - 4130 Words

Why Software Systems Fail 1.0 IntroductionIn this report I will be concentrating on the failure of software systems. To understand why software systems fail we need to understand what are software systems. Software systems are a type of information system. This is because a software system is basically a means for hardware to process information. Flynn’s definition of an information system is:An information system provides procedures to record and make available information, concerning part of an organization, to assist organization-related activities.Humans have been processing information manually for thousands of years, but with the vast increase of demand for knowledge this century has meant that a new method of information†¦show more content†¦Political / Commercial pressures - This can lead to developers skipping parts of the system to save time or money. There are also cases of rivalry between sub-contractors, which damages the design of the system.Incorrect analysis and assumptions - P redictions based on incorrect assumptions of the real world or its behaviour.Not properly tested software implemented in a high risk environment - This is almost guaranteed to lead to systems failure.Poor user-interface - Makes it difficult or even impossible for the user to operate the software system.Incorrect fit between software and hardware - Incorrect specification of the hardware type in the brief, or upgrading the hardware without upgrading the software (or vice-versa).Inadequate training given to the operators - The people who have to use the software are not taught properly how to use the software system or they are expected to learn on their own. 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Monday, December 23, 2019

I Am An Exceptional Needs Service Provider And Educator Essay

Out of the two topics, changes to SLD definition and understanding research, the topic of SLD resonates with me because I am an exceptional needs service provider and educator. The change in the definition of a learning disability affects my work by the data with it requires collects and how this information must be obtained and who will receive special education services. Therefore, the change in the definition of Learning Disabilities requires States to review policies, School professional to take into account schedules and resources, families to find new information about the changes and students to pack more instructions into their day. Let’s discuss some of the similarities between the old definition of LD and the new definition of LD. First, both federal regulations keep the same definition of a specific learning disability. That definition, found in United States Code (20 U.S.C.  §1401 [30]), reads as follows: The term specific learning disability means a disorder in one or more of the basic psychological processes involved in understanding or in using language, spoken or written, which disorder may manifest itself in the imperfect ability to listen, think, speak, read, write, spell, or do mathematical calculations.† Despite the fact, the definition of SLD is the same, the glaring changes to the ways that a school can determine whether a student has an SLD has a significant impact on school identification practices and procedures. IDEA incorporated â€Å"responsivenessShow MoreRelatedPhysical Education Program Taught By Unts Kinesiology Majors1204 Words   |  5 PagesWith a little fear in her eyes, Briana looked afraid of the first ball she would ever catch. Briana was a student of mine that I worked with through an Adapted Physical Education program taught by UNT’s Kinesiology Majors. 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Sunday, December 15, 2019

English Phonetics and Phonology Free Essays

THE UNIVERSITY OF HONG KONG HKU SPACE Community College Associate Degree Programmes 2012-13 Course Document Course Title: English Phonetics and Phonology Course Code: C C 8 8 3 5 6 0 0 Aims and Objective This course will focus on articulatory phonetics and the classification of sounds in English. It will explain how English is pronounced in the context of a general theory about speech sounds and how they are organized in languages. Topics will include the speech production mechanism; the description of sound qualities and their representations; prosodic features. We will write a custom essay sample on English Phonetics and Phonology or any similar topic only for you Order Now There will be many exercises in ear training, sound production and their written representations. Intended Learning Outcomes of the Course On completion of the course, students should be able to: ILO1. describe how speech sounds are produced; ILO2. describe sound production with reference to the articulatory track; ILO3. link perceptual descriptions with production and explain in general how perceptually different sounds differ in their production; ILO4. distinguish the classification of speech sounds and discuss their phonological groupings and distributions in English; ILO5. ecognize English Phonetic symbols and be able to transcribe connected speech in English; ILO6. discuss the syllabic structure of English; ILO7. select relevant details and systematically organize ideas in answering questions. Syllabus 1. 2. 3. 4. 5. 6. 7. Voice production and the organs of speech The production of vocalic elements in speech — cardinal vowels and their representation English vowels â€⠀œ their production, perceptual qualities and representation. Long short vowels, diphthongs and tripthongs The larynx, its structure and the role it plays in speech production The phoneme – its theoretical justification, symbol representation and realization under different phonetic contexts Consonantal elements in speech. English consonants – their production, perceptual qualities, place and manner of articulation. Discussion of the phonemic status of some consonants The syllabic structure of English Assessment Type of Assessment (Weighting) Description Test 1: Transcription of English vowels (5%) Test 2: Short questions on the first half of the course (8%) Test 3: Transcription of English (entire text) (10%) Continuous Assessment (50%) Test 4: Long questions on phonemic theory and related issues (10%) Tutorial performance, ear training exercises and homework written exercises (12%) Attendance and performance in class (5%) Examination (50%) Pre-requisite(s) Nil Required and Recommended Reading Text Book: 1. English Phonetics and Phonology – A practical course by Peter Roach, Cambridge University Press, 2000. Written Exam Other References: 1. A Course in Phonetics by Peter Ladefoged, Heinle Heinle: Australia, Canada, Mexico, Singapore, Spain, United Kingdom, United States, 2001. 2. Practical Phonetics and Phonology by Beverley Collins and Inger M. Mees, Routleddge: London and New York, 2003. 3. Fundamental Problems in Phonetics by J. C. Catford, Indiana University Press: Bloomington, 1982. 4. Introduction to Phonetics by L. F. Brosnahan Bertil Malmberg, Cambridge University Press: Cambridge, London, New York, Melbourne, 1976. 29. 06. 11 How to cite English Phonetics and Phonology, Papers

Saturday, December 7, 2019

Porter’s Five Forces Model of Retail Industry for Strategic Management

Question: Describe about the Five Forces Model of Retail Industry for Strategic Management. Answer: Porters Five Forces Model of Retail Industry: Threats of New Entrants- The retail industry face strong forces of threats from the new entrants. This is because; new retail firms can easily enter the market, as most of running business is low; capital cost is also moderate. Small retailers can compete with the existing giant firms in terms of locality; specialty and convenience. Threats of Substitutes- Substitute of retail products are not available in any other industry. The threats of substitutes exist among the firms under industry, for example, people can shift from Wal-Mart to Tesco. Hence, force is strong. However, there is variety of products in the retail sector and there is no other ways to shift. Bargaining Power of Buyer-Though the number of buyers is large and has strong forces, the individual purchase amount is too small. Therefore, there is weak pressure that buyers can impose in this industry. The purchase of each buyer is also diversified that cannot put force on the firms under this industry. Bargaining Power of Supplier- There are large numbers of supplier in this industry. Therefore, this industry can easily affect them. Due to tough competition among the suppliers and availability of supplies, make it difficult for them to affect the retail industry. Intensity of Rivalry- The firms under this industry are engaged in bottleneck competition. The large number of firms in this industry imposes strong rivalry in this industry. they are oftrn engaged in price war. The US automobile industry can be examined by conducting the PEST analysis. Political: Government of United States focuses on the reducing pollution from the production of automobiles. The government of this country assists for technical innovation. The trade agreement with this nation is also increasingly growing. However, the pollution laws or laws regarding the environment are strictly enforced by US government. Economic: Growth in the economy of US is an opportunity for the automobile industry. The high growth rate of the developing market is generating demand for the US automobile products. However, strength of US dollar is a disadvantage for the industry as their export has been becoming costlier in the global market. Social: The consumers preference for electric automobiles and its increasing demand for vehicles is the opportunity for Automobile industry. The US consumers are attracted to after-sales services. Therefore, this industry has more opportunity to grow. Technology: In US, the research is growing rapidly in order to innovate new technology and to develop new products. Therefore, the technological environment is supportive for the automobile industry. However, limited availability of alternative fuel is a disadvantage of this country. Economic and Social factors are of major importance for Automobile industry of US. The economic condition of the global and domestic market significantly influences this industry. the social factor like customers changing pattern is also of major importance. The firms are related to the three levels of external environments. The remote or broader level of external environment takes into account the economic; political; technological and social factors. The industry environment constitutes of competitive rivalry; power of buyers; power of suppliers; barriers for entry and threats of substitute. The operating environment influences the firm through suppliers; competitors; customers; creditors; government bodies; labor union or the workers and the local community. In the operational external environment, the supplier; customers and the competitors are of most important. These particular stakeholders are highly affected and they face instant consequences when the firm faces any uncertain change. The direct competitors of a firm or an organization are those firms those have similar resource endowment and similar market product. Direct competitors also produce identical products and services. While identifying the direct competitors, the management team often misses out to consider the potential entrants in the same industry. Hence, they remain unidentified. Moreover, rivals often give misleading signals that divert the focus from them. Identified competitors may have different approach of business because they face different challenges. Therefore, such competitors are not the direct one. The competitors can be identified through technology analysis; by market access and by identifying the reputation of the firm. The operating knowledge and skills are another tools of examining the competitors. The firm is considered to be a potential entrant when it has sufficient capital to invest in order to set up new business and has a existing customer base. Moreover, if an existing firm with high brand value is diversifying in new market with new product then the firm is a potential entrant in the industry. If the demand for a product falls due to availability of another product, then the good is considered as substitute. If the degree of fall in demand is high, then the product is potential substitute. Companys strategy is often influenced by environment. The organization is successful if the organization adapts all the environmental forces. The company determines the environment by developing relationship with the stakeholders and other activities. Strategic choice incorporates recognition and assessment of alternative plans and then it decides upon some specific choice. Strategic choice assists the firm to obtain the goals of the company. The approaches of making strategy choices are different. There are, planned approach; experience based approach; enforced choice approach and command approach. Stakeholders approach recognizes the stakeholders of the company frames the model according to their need. The stakeholders are affected by the performance of the firm and on the changes strategy according to their need. The consumers; suppliers; government and employees are major stakeholders of companies. The enactment of strategy makes the environmental changes less aggressive. This process is more favorable for the success of the organization. in this process the company attains continuity and coordination. By adaptation, it is meant that how the companies responds to the environmental changes by modifying its strategy according to the needs of the business. The resource of the company generates value for the consumers that are difficult for the competitors to imitate. Therefore, the resource-based view of the firm provide basis for sustainable competitive advantage. This view incorporates recognition of potential resources and derives strategy in order to create synergy. Valuable; rare; inimitable and non-substitutable resources can achieve competitive advantage in the long run. The four principles of Blue Ocean strategy are: creating uncontested market; making competition irrelevant and new demand creation and breaking the value cost trade-off. There are major differences between porters five forces and Blue Ocean Strategy. Porters model opined that business has to determine how to compete in the existing marketplace. However, the Blue Ocean theory focuses on creating a new market. Blue ocean strategy completely avoids the competition in the market. it also encourages to focus less on the competitors and instead encourage to find alternative products to create a competition less market. This strategy focuses on current customers instead of existing potential customers. However, the porters Five Forces emphasizes on power of existing buyers; sellers; substitutes and competitors. Porters Five Forces model is competing approach and Blue Ocean approach is the innovation approach. This is because; Blue ocean looks for new market and Porter looked for surviving in the competitive strategy. The generic level competitive strategies are of three types, such that, focus; differentiation and cost leadership. Cost leadership can be implemented through creating low-cost position of the company. It also helps the company to capture the significant portion of market share. The disadvantage of this strategy is that due to huge cost of investment, new and advanced technology may not be implemented in the company that can reduce the cost of production. RD and innovation offers high quality product in order to make their product different from others. Therefore, differentiating strategy makes the product attractive. However, innovation or the new product can be copied or imitate by other firms. Therefore, if other firm steals the product then the company will not enjoy benefits of differentiating product. The business strategy of Focus formulates concentration on the niche market. this requires understanding the customers and market. The limitation is that focus strategy is that concentration focuses in small segment with low capacity and company is unable to serve in the broader market. SWOT Analysis of Carlsberg Brewery Malaysia Berhad: Strengths Weaknesses Large size of the firm Brand Value Global expansion Significant market share High cost of production Exposed to the risk of global market Changes in exchange rate Only Non-Muslim Malaysian as consumer Opportunities Threats Changing festive or celebrating pattern of the consumers causes high demand Growth in Malaysia Expansion in the new foreign market Rise in alcohol Tax Increasing fuel price rises cost of transportation Growing awareness of health Wine as a major substitute An organizations options for growth are listed as follows: Partnership/ Merger and Acquisitions/ Joint Venture Foreign Collaboration Expansion Diversification Modernization Example of company external growth strategy: Nokias acquisition of Siemens network. Example of company internal growth strategy: Apples diversification in mp3 Player; online music store etc. Approaching the market place with strategy of differentiation based upon speed, this entails that speed of production or the speed of services has to be improved. In such case, the supporting activity like technology development and human resource management will become primary activity, in the value chain. This is because; more labors are required and through technology advancement, the speed can be directly improved. To distinguish the products in terms of speed from other products, the outbound logistics and distribution must be improved in the value chain. In the phase of introduction of a new product, promote of the product by advertising method will be the competitive strategy of a company in order to develop a market for product. In the phase of growth, the firm emphasizes on building brand value and attempts to capture major market share through implementation of different strategic. In the maturity stage of the product cycle, the goal of the competitive strategy will be to achieve greatest profit. In the stage of decline of the product, the firms may choose several strategies to continue its business. For example, if product sale of is falling, the firm may choose to operate in another market and will develop its business. In this stage, a general approach of the firm is to diversify its production, bu focusing on developing different items. When the transaction costs are too high to persuade a company to produce goods and services in-house instead of purchasing it in the open market, then it is known s market failure. When a firm creates part of its requirement by itself and buys rest of the things from the open market, then it is known as taper integration. When a firm is not involved in the entire adjacent business units in the supply chain, then it is known as quasi integration. The firms themselves do not produce entire goods and services, rather it buys inputs or other parts of final goods from the suppliers. This reduces cost of production. Hence, the firm violates principles of market failure, in order to ensure better flow and to have control over the operations and supply chain. Thus, the business organizations follow taper integration, produce some parts by their own, and buy some of its ingredients from outsiders. The functional level strategy must be steady between functions; within the function; and with the generic-level strategy. This approach facilitates to attain business level and corporate level objectives by exploiting the resource and productivity. Hence, this strategy must be reviewed from time to time in order to be consistent with the business level approach and supportive of corporate level approach. The functional strategy must be consistent with the capabilities in order to formulate higher-level strategies. It must be consistent with the delivering of products or services; manufacturing as it manages various functional and operations. Functional level strategy should be formulated in such a way so that it helps the company to accomplish its goals of the business and corporate level. Concurrent control incorporates the control or regulation of continuing process. The monitoring system is made in real time. Concurrent control also necessitates understanding particular tasks involved in the process and the relationship between them. It starts with standards of the product and all other activity of employees against standards. This control ensures best possible quality and services. The process control or the control of the process is associated with entire process of the production and service. Process control ensures whether the products or the outputs are meeting conditions. This control makes sure that the progress of the firm and its success continues at every stage of production. Customers survey is an important tool of the strategic control. Through this survey of the customer, entrepreneur or the marketers will be able to have an idea in order to improve their strategy in the proper direction. Consumers survey enables the company to measure how well their standard of customers satisfaction is. Structure of capital and funds are provided by the finance strategy. Human resource strategy focuses on the reducing hiring cost and number of hiring. These are account-based measures, which can be influenced. Therefore, the control measures cannot be formulated based on only the numerical values of the performance of the company. Therefore, the executives prefer market-based measures to alleviate the difficulty of account-based measures as control measure. Market based measure is not restricted to the sole aspect of firms performance. Concentration strategy focuses on a single product and market. This strategy prefers to invest in the resource and marketing of the particular product that it plans to improve. This strategy creates loyalty among the customers and builds up reputations. The limitation of this plan is that since the firm is focusing on single product or market and if customers preference of that market shifts from that product, the product will be obsolete. This might cause failure of the business. An example of firm with concentration strategy is McDonalds Corporation Integration strategy improves the overall competency of the company through strategic alliances. Integration can be in the form of Merger and Acquisition; Partnership or joint venture. It reduces cost of production in the overall supply chain. The disadvantage of this strategy is that, in order to have enough supply for downstream operations the upstream capacity is also requires to be formed efficiently. This in turn hit backs the suppliers of the previous stage. Integration also makes raw materials limited that creates barrier for the new firm to enter the market. An example of firm with integration strategy is Amazon.com. The diversification strategy refers to entering into the new market for a new product. This strategy enables the company to create more customers base. This helps the company to grow fast by increasing profits and cash flow of the company. The limitation of this strategy is that the consumers may not like the new product, which will lead to failure of the strategy. An example of firm with diversification strategy is Nestle.